At the Mövenpick Hotel in Karachi, Fatima Fertilizer Company Limited, the title sponsor of the Multan Sultans in the Pakistan Super League (PSL), brought together the entire Multan Sultans team, its dealer network, and the farming community for an unforgettable evening that celebrated the team’s eight-year partnership. This milestone partnership, now in its eighth season, has grown stronger with each passing year, reflecting a shared vision, seamless collaboration, and a profound connection to the communities they both serve. The event served as a testament to this partnership, giving Fatima Fertilizer’s dealer network and farming community a unique opportunity to interact with their cricket idols. Attendees engaged with the Multan Sultans team, collected autographs, and took photographs with their favourite players. Among the guests were winners of the Sarsabz Golden Ticket, a farmers’ engagement campaign now in its fourth PSL season, where participants who shared photographs with a Sarsabz bag on Facebook were shortlisted as winners. The three selected farmers were invited as special guests to the event, where they interacted with and met their favourite Multan Sultans players. “This partnership is a source of immense pride for everyone at Fatima Fertilizer,” said Ms. Rabel Sadozai, Director Marketing & Sales, Fatima Fertilizer Company Limited. “We have been with the Multan Sultans since the very beginning, through every season, every milestone, and every victory. Eight years on, this is not just a sponsorship; it is a bond rooted in the soil of South Punjab and a shared love for cricket.” “Fatima Fertilizer is not just a sponsor – they are family,” added Mr. Gohar Shah, Chief Executive Officer, Multan Sultans. “The legacy of this eight-year partnership speaks for itself, and it is a privilege to step into this role knowing that a partner of this stature stands alongside the Multan Sultans. I am energised by the shared vision and values that Fatima Fertilizer brings to this association, and together, I believe we will take this partnership to even greater heights.” The meet and greet event showcases how Fatima Fertilizer continues to leverage the platform of cricket to give back to the communities that form the backbone of its business – the farmers of Pakistan. As the PSL season progresses, Fatima Fertilizer remains committed to delivering meaningful experiences that connect the farming community with the national passion for cricket.
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