This is the time for the business community of Skardu to demonstrate compassion, responsibility, and the true spirit of hospitality.
Thousands of tourists remain stranded due to road closures and need support—not exploitation. We urge hotels, transport operators, restaurants, and shopkeepers to charge fair prices, provide honest services, and extend every possible assistance to those affected.
The kindness and integrity you show today will define Skardu’s reputation for years to come. Your support during this challenging time will leave a lasting impression and encourage visitors to return in the future.
In times of crisis, humanity must always come before profit.
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